Posted by Media Team on 05 November 2018
Marmalade - the leading provider of cars and insurance for young drivers – is warning young drivers about the dangers of distracted driving ahead of Bonfire Night, one of the most distraction-filled evenings of the year.
Recent statistics from the Department for Transport show that in 2017 there were 1,466 crashes in the United Kingdom that resulted in one or more deaths, and close to 3% were attributed to inexperience. Even more, distraction was a major contributing factor, with over 34% of incidents happening due to the driver’s failure to look properly, mobile phone use, and distractions in and outside of the car.
Large displays of fireworks and bonfires are expected yet again all throughout the country to celebrate the foiling of the Gunpowder Plot, a major distraction source for young drivers in particular. Aside from the pretty explosions, they will also be faced with increased attention diversions such as other passengers in their car, heavier traffic of pedestrians on the streets than they might be used to and the potential of spooked animals bolting onto the road in front of them.
The Department for Transport estimates that if a driver travelling at 30mph looks away for 2.3 seconds only, they miss 100ft of road or the length of a Boeing 737, so any distraction could have potentially fatal consequences.
Crispin Moger, CEO for Marmalade, comments: “Bonfire Night is one of those special events that brings everyone together for an evening of fun. However, the celebration also poses some added distractions which young drivers in particular might not be used to. We want to make sure drivers get to their fireworks displays safely and we’ve devised a few simple tips they can follow while on the road.”
These are top the five things to look out for when driving on Bonfire Night:
To find out more about Marmalade go to https://www.wearemarmalade.co.uk/
 Reported road casualties in Great Britain: 2017 annual report, Department for Transport, Table RAS50001
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