Our cookie policy
What are cookies?
Cookies are small, often encrypted text files, which is a feature of web browser software that allows web servers to store information within your browser, which, in turn, allows us to recognise the computer or device used to access our websites. Some cookies are only used to store information about a session with some stored permanently. Most browsers automatically accept cookies but you can delete existing cookies from your browser. You can also edit your browser options to choose not to receive cookies.
We use three types of cookies on our websites
- Session cookies that are deleted after each visit.
- Persistent cookies that remain in place across multiple visits to our sites.
- Third party cookies that are used by our approved business partners.
Essential cookies
Certain cookies are necessary in order for you to use our websites. These are used 'in-session' each time you visit and then expire when you leave the site. They're not stored on your computer and they don't contain any personal data.
Personal Data
Marmalade will not use cookies to collect personally identifiable information about you. Any personal information that Marmalade does collect through cookies will be at your instigation by applying for or requesting further information about any of the services that we supply through our secure site (identified with an 'https' at the start of the address). For example: applying for an insurance product, finance or simply requesting a call back.
Analytics cookies
We may also collect information about your visit to our websites, based on your browsing activities on our websites. This information may include the pages you browse and the products and services viewed or purchased as an example. This helps us to better manage and develop our offering and to provide you with better products and services tailored to your individual interests and needs. We may use this information to measure the entry and exit points of visitors to the site and respective numbers of visitors to various pages and sections of the site and details of click actions performed.
We use third-party application service providers to perform some tracking functions. These companies may use cookie-based information (this does not including your name, address, email address or telephone number) about your visits to our websites in order to measure advertising effectiveness and your use of our websites to improve service.
These cookies are usually supplied by our business partners and help us to filter out irrelevant messages or pop-ups and to make sure that we only send you information that's interesting and relevant to you. We also use some non-essential cookies for analytical purposes.
Marketing Cookies
These cookies help us tailor the advertisements you see on third party sites by understanding what interests you on our sites, such as the pages you view. We don’t combine this information with other personal information you provide us with. Cookies may also be used to provide you with information or offers from Marmalade and/or third parties that may be of interest to you.
Embedded content
We sometimes embed photos, video and other content from websites such as Twitter and YouTube. As a result, when you visit a page with content embedded from, for example, Twitter and YouTube, you may be presented with cookies from these websites. The Marmalade websites can carry embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. Marmalade does not control the dissemination of these cookies. You should check the relevant third party website for more information about these.
Updating your Cookie Preferences
You can block any cookies from any website through your browser settings. If you share the use of a computer, accepting or rejecting the use of cookies will affect all users of that computer.
This is a full list of our website cookies
| Essential Cookie name | Cookie provider | Purpose |
|---|---|---|
| PHPSESSID | Marmalade | A unique identifier used by our server to identify users and provide a better website experience, this cookie does not collect personal data about our website visitors. |
| partner | Marmalade | This cookie allows us to identify customers who have been referred to us by a Marmalade partner website. |
| WAM_GUID | Marmalade | This cookie enables us to track if a 3rd party has referred a user to us. |
| Introducer | Marmalade | This cookie enables us to track if a 3rd party has referred a user to us. |
| initialTrafficSource | Marmalade | Used to send data to Google Analytics about the visitor's initial source and medium. |
| CookieControl | Marmalade | This cookie is used to remember a users choice about cookies on wearemarmalade.co.uk Where users have previously indicated a preference, that users preference will be stored in this cookie. |
| SID | Riddle.com | This is a session cookie to track the current progress through a quiz, and expires after one hour. No personal data is logged. |
| Marketing & Analytics Cookie name | Cookie provider | Purpose |
|---|---|---|
| _ga _gat _gid | Google Analytics | Google Analytics tracking which helps us distinguish users and create meaningful reports about our site visitors and their behaviour and journey on our website. |
| collect | Google Analytics | Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. |
| __utma, __utmb, __utmc, __utmz, __utmt, __utmv | Google Analytics | This set of cookies helps us to determine which domain to measure and to distinguish unique users. It also allows us to identify the source of our website traffic and determine the start and end of a session and the number of previous visits. |
| __utmx __utmxx | Google Analytics | These cookies allow us to perform Google Analytics-powered experiments. They determine the inclusion and expiry of a user into these experiments. |
| _gaexp | Google Optimize 360 | Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. |
| IDE test_cookie | Google Doubleclick | Google's DoubleClick products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. You can choose to turn these cookies off by visiting here: http://www.google.com/policies/privacy/ads/ |
| ads/ga-audiences | Google Adwords | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
| _dc_gtm | Google Tag Manager | Used by Google Tag Manager to control the loading of a Google Analytics script tag. |
| fr tr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | |
| __cfduid | Cloudflare | Used to identify individual users behind a shared IP address and apply security settings on a per-client basis. The cookie allows us to identify that client and not challenge them again. It does not correspond to any user ID in your web application, |
| intercom-id-akczehk9 | Intercom | This cookie is used by Intercom as a session so that users can continue a chat as they move through the site. |
| _hjClosedSurveyInvites | Hotjar | Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown. |
| _hjDonePolls | Hotjar | Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in. |
| _hjMinimizedPolls | Hotjar | Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site. |
| _hjDoneTestersWidgets | Hotjar | Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in. |
| _hjIncludedInSample | Hotjar | Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. |
| _hjShownFeedbackMessage | Hotjar | This cookie is set when a visitor minimises or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimised immediately if they navigate to another page where it is set to show. |
| _hjid | Hotjar | Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attrib |
| _hjRecordingLastActivity | Hotjar | This should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records). |
| IDE, ID, DSID, _drt_, _sonar, FLC | Google floodlight | Used for serving targeted advertisements relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. E.g. adverts about a topic you have expressed an interest in. |
| part, tt_webid, tta_attr_id | TikTok | Used by TikTok to deliver a series of advertisement products such as real time bidding from 3rd party advertisers. |
| _twitter_sess, remember_checked_on | This is used by Twitter as part of their embedded services. It determines whether you are logged into Twitter during your browser session. | |
| ads_prefs | Monitors twitter ad preferences to ensure you don't receive targeted ads if you have opted out | |
| auth_token, btc_opt_in, check, ct0, external_referer,gt, guest_id | These help track the performance of twitter adverts. These cookies remember which users have visited the Platform and the links followed. | |
| dnt | Remembers do not track decisions for your Twitter account | |
| kdt | This cookie is provided by Twitter to monitor referral links and login status. | |
| mbox, mboxEdgeCluster | This allows us to track visitor activity from our twitter ads and for users to share content on twitter | |
| personalization_id | This cookie is set due to Twitter integration and allows sharing capabilities on social media | |
| twid | Helps Twitter establish the user so adverts can be personalised | |
| twtr_pixel_opt_in | Remembers ad preferences for your Twitter account | |
| _opt_aw* | google optimize | Used to help provide A/B tests to improve site performance |
| _sn_n | Sleeknote | This contains technical information so that pop-up campaigns can show properly and tracking works properly. |
| SNS | Sleeknote | This is a session cookie that is set on the first page a visitor sees, to make sure that one-time operations only run once. |
| SNSubscribed | Sleeknote | This cookie is set when a Collect Email Addresses campaign is engaged, so that other Collect Email Addresses can be hidden from the visitor. |
| sn_global_countdown_last_reset_timestamp | Sleeknote | This contains a timestamp that resets every time a new page is loaded. This cookie deletes at the end of the session. |
| SleekNote | Sleeknote | If data is put into Sleeknote SiteData, it will be stored here for the session. |
| _sn_a | Sleeknote | This sets a visitor ID so that the visitor can be identified across sessions and enables related analytics data to be recorded. |
| _sn_m | Sleeknote | This cookie contains information used for marketing related targeting options. Targeting options like the referrer, UTM, or geo-location. |
| e_clock | Crazy Egg | Stores the difference between the user local clock and the Crazyegg server clock for more precise events time tracking, and the user IP for IP blocking purposes. |
| ce_asset | Crazy Egg | Stores an index of assets urls (stylesheets, images, fonts) that where already collected for the current recording. |
| ce_asset_waiting | Crazy Egg | Stores an index of assets urls (stylesheets, images, fonts) that where already collected for the current recording. |
| _ceir, is_returning | Crazy Egg | Track whether a visitor has visited the site before. |
| _CEFT | Crazy Egg | Store page variants assigned to visitors for A/B performance testing. |
| _cer.s | Crazy Egg | Track a recording visitor session unique ID, tracking host and start time. |
| _cer.v | Crazy Egg | Track whether a visitor has visited the site before. |
| _ce.s | Crazy Egg | Track a recording visitor session unique ID, tracking host and start time. |
| _ce.cch | Crazy Egg | Used to check if cookies can be added. |
| _ce.gtld | Crazy Egg | Used to identify the top level domain. |
| ce_need_secure_cookie | Crazy Egg | Used to determine cookie security parameters. |
| ce_successful_csp_check | Crazy Egg | Used to determine if the page has a Content Security Policy rule that would prevent tracking. |
| cebs | Crazy Egg | Used to track the current user session internally. |
| cebsp | Crazy Egg | Used to determine if a survey should be shown. |
| _ce.clock_event | Crazy Egg | Prevent repeated requests to the Clock API (see below). |
| _ce.clock_data | Crazy Egg | Store the difference in time from the server's time and the current browser. |
| _clck | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | |
| _clsk | Connects multiple page views by a user into a single Clarity session recording. | |
| CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | |
| ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | |
| MR | Indicates whether to refresh MUID. | |
| MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | |
| SM | Used in synchronizing the MUID across Microsoft domains. |