Cookies are small, often encrypted text files, which is a feature of web browser software that allows web servers to store information within your browser, which, in turn, allows us to recognise the computer or device used to access our websites. Some cookies are only used to store information about a session with some stored permanently. Most browsers automatically accept cookies but you can delete existing cookies from your browser. You can also edit your browser options to choose not to receive cookies.
We use three types of cookies on our websites
Certain cookies are necessary in order for you to use our websites. These are used 'in-session' each time you visit and then expire when you leave the site. They're not stored on your computer and they don't contain any personal data.
We may also collect information about your visit to our websites, based on your browsing activities on our websites. This information may include the pages you browse and the products and services viewed or purchased as an example. This helps us to better manage and develop our offering and to provide you with better products and services tailored to your individual interests and needs. We may use this information to measure the entry and exit points of visitors to the site and respective numbers of visitors to various pages and sections of the site and details of click actions performed.
We use third-party application service providers to perform some tracking functions. These companies may use cookie-based information (this does not including your name, address, email address or telephone number) about your visits to our websites in order to measure advertising effectiveness and your use of our websites to improve service.
These cookies are usually supplied by our business partners and help us to filter out irrelevant messages or pop-ups and to make sure that we only send you information that's interesting and relevant to you. We also use some non-essential cookies for analytical purposes.
These cookies help us tailor the advertisements you see on third party sites by understanding what interests you on our sites, such as the pages you view. We don’t combine this information with other personal information you provide us with. Cookies may also be used to provide you with information or offers from Marmalade and/or third parties that may be of interest to you.
We sometimes embed photos, video and other content from websites such as Twitter and YouTube. As a result, when you visit a page with content embedded from, for example, Twitter and YouTube, you may be presented with cookies from these websites. The Marmalade websites can carry embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. Marmalade does not control the dissemination of these cookies. You should check the relevant third party website for more information about these.
|Essential Cookie name||Cookie provider||Purpose|
|PHPSESSID||Marmalade||A unique identifier used by our server to identify users and provide a better website experience, this cookie does not collect personal data about our website visitors.|
|partner||Marmalade||This cookie allows us to identify customers who have been referred to us by a Marmalade partner website.|
|WAM_GUID||Marmalade||This cookie enables us to track if a 3rd party has referred a user to us.|
|initialTrafficSource||Marmalade||Used to send data to Google Analytics about the visitor's initial source and medium.|
|CookieControl||Marmalade||This cookie is used to remember a users choice about cookies on wearemarmalade.co.uk Where users have previously indicated a preference, that users preference will be stored in this cookie.|
|Marketing & Analytics Cookie name||Cookie provider||Purpose|
|_ga _gat _gid||Google Analytics||Google Analytics tracking which helps us distinguish users and create meaningful reports about our site visitors and their behaviour and journey on our website.|
|collect||Google Analytics||Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.|
|__utma, __utmb, __utmc, __utmz, __utmt, __utmv||Google Analytics||This set of cookies helps us to determine which domain to measure and to distinguish unique users. It also allows us to identify the source of our website traffic and determine the start and end of a session and the number of previous visits.|
|__utmx __utmxx||Google Analytics||These cookies allow us to perform Google Analytics-powered experiments. They determine the inclusion and expiry of a user into these experiments.|
|_gaexp||Google Optimize 360||Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.|
|IDE test_cookie||Google Doubleclick||Google's DoubleClick products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. You can choose to turn these cookies off by visiting here: http://www.google.com/policies/privacy/ads/|
|ads/ga-audiences||Google Adwords||Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.|
|_dc_gtm||Google Tag Manager||Used by Google Tag Manager to control the loading of a Google Analytics script tag.|
|fr tr||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.|
|__cfduid||Cloudflare||Used to identify individual users behind a shared IP address and apply security settings on a per-client basis. The cookie allows us to identify that client and not challenge them again. It does not correspond to any user ID in your web application,|
|intercom-id-akczehk9||Intercom||This cookie is used by Intercom as a session so that users can continue a chat as they move through the site.|
|_hjClosedSurveyInvites||Hotjar||Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.|
|_hjDonePolls||Hotjar||Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.|
|_hjMinimizedPolls||Hotjar||Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.|
|_hjDoneTestersWidgets||Hotjar||Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.|
|_hjIncludedInSample||Hotjar||Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.|
|_hjShownFeedbackMessage||Hotjar||This cookie is set when a visitor minimises or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimised immediately if they navigate to another page where it is set to show.|
|_hjid||Hotjar||Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attrib|
|_hjRecordingLastActivity||Hotjar||This should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).|
|IDE, ID, DSID, _drt_, _sonar, FLC||Google floodlight||Used for serving targeted advertisements relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. E.g. adverts about a topic you have expressed an interest in.|
|part, tt_webid, tta_attr_id||TikTok|
|_twitter_sess, remember_checked_on||This is used by Twitter as part of their embedded services. It determines whether you are logged into Twitter during your browser session.|
|ads_prefs||Monitors twitter ad preferences to ensure you don't receive targeted ads if you have opted out|
|auth_token, btc_opt_in, check, ct0, external_referer,gt, guest_id||These help track the performance of twitter adverts. These cookies remember which users have visited the Platform and the links followed.|
|dnt||Remembers do not track decisions for your Twitter account|
|kdt||This cookie is provided by Twitter to monitor referral links and login status.|
|mbox, mboxEdgeCluster||This allows us to track visitor activity from our twitter ads and for users to share content on twitter|
|personalization_id||This cookie is set due to Twitter integration and allows sharing capabilities on social media|
|twid||Helps Twitter establish the user so adverts can be personalised|
|twtr_pixel_opt_in||Remembers ad preferences for your Twitter account|
|wisePops||WisePops||Store various persistent data (e.g. popups the visitor has seen / converted, A/B testing IDs, etc.)|
|wisepops_session||WisePops||Stores data that have a TTL of 2 hours per browser session (initial referrer, UTM parameters, popups seen during the session, etc.|
|wisepops_visits, wisepops_props, wisepops_noshow||WisePops||Persistent cookies that store visitors visit dates and custom properties, and can disable WisePops where required.|
|viewedOuibounceModal||WisePops||Technical session cookie used for exit-intent detection.|
|_opt_aw*||google optimize||Used to help provide A/B tests to improve site performance|