Marmalade and Kwik Fit back learner driver week 2018

Posted by Media Team on 03 September 2018

Annual initiative seeks to improve the young driver experience and celebrate exceptional achievements

Launching on Monday 24th September, Learner Driver Week will champion young people going through one of the most important aspects of becoming independent. It will give voice to the opinions of drivers aged 17 – 24 years, will celebrate outstanding individuals and will encourage positive change to make driving as accessible, valuable and affordable as possible.

Critically, Learner Driver Week will highlight and address the issues facing young people setting out on their driving journeys, with the aim of getting them onto the public agenda. It will also promote the sharing of valuable resources to help drivers and their parents on the journey to test success and a lifetime of safe driving.

Marmalade, the leading provider of cars and insurance for young drivers, is delighted to support once again the second annual Learner Driver Week as part of its mission to educate, empower, inspire and champion the UK’s millions of provisional licence holders.

Joining Marmalade in offering their support for Learner Driver Week 2018 are:

• Fast-fit specialists in the UK for tyres, exhausts, batteries and brakes, Kwikfit
• Marmalade Network which supports and rewards driving instructors across the UK
• Providers of education for potential and Approved Driving Instructors, Driving Instructor TV
• The Approved Driving Instructor National Joint Council (ADINJC)
• The UK’s leading road safety charity IAM RoadSmart and
• Safe Driving for Life, the one-stop information resource for all drivers in partnership with the Driver and Vehicle Standards Agency (DVSA).

A new initiative for Learner Driver Week 2018 is the launch of ‘LDW 24 under 24’. This competition celebrates the journeys of 24 young drivers aged between 17 – 24 years – who are currently learning or who passed their tests within the last two years.

The competition encourages young drivers (and their parents) to share their personal motivations behind learning to drive, obstacles which they may have overcome and what driving means to them. The 24 young individuals named LDW’s 24 under 24 will win a dashcam bundle and those still learning to drive will also gain one year’s free access to the Official DVSA Learning Zone.

Crispin Moger, CEO at Marmalade, comments: “As the parent of a teenager, I am very aware that learning to drive is a hugely significant milestone, involving a mix of emotions. It is, however, a milestone that is increasingly difficult to achieve. This is why we support Learner Driver Week.

“We recognise that behind every L plate is a narrative, a young person’s journey to freedom and independence. As an industry, we need to ensure that everyone can learn to drive if they wish to, and are properly equipped with the skills to become safe and confident drivers. We are all responsible for making this achievable – the insurance companies, the government, parents and driving instructors. Together we can ensure the process is thorough in its teachings, clear in its processes and fair in its pricing to support learner drivers across the UK.”

Learner Driver Week takes place from 24th September to 30th September 2018.