Cookie policy

This website ( and all subdomains of is operated by Provisional Marmalade Limited and Young Marmalade Limited together referred to as 'Marmalade'. Marmalade websites use cookies to identify users with some of these cookies essential to make our website display information that matches the user’s requirements.

What are cookies?

Cookies are small, often encrypted text files, which is a feature of web browser software that allows web servers to store information within your browser, which, in turn, allows us to recognise the computer or device used to access our websites. Some cookies are only used to store information about a session with some stored permanently. Most browsers automatically accept cookies but you can delete existing cookies from your browser. You can also edit your browser options to choose not to receive cookies.

We use three types of cookies on our websites

  • Session cookies that are deleted after each visit.
  • Persistent cookies that remain in place across multiple visits to our sites.
  • Third party cookies that are used by our approved business partners.

Some of these cookies are essential and some are non-essential.

Essential Cookies

Certain cookies are necessary in order for you to use our websites. These are used 'in-session' each time you visit and then expire when you leave the site. They're not stored on your computer and they don't contain any personal data.

Personal Data

Marmalade will not use cookies to collect personally identifiable information about you. Any personal information that Marmalade does collect through cookies will be at your instigation by applying for or requesting further information about any of the services that we supply through our secure site (identified with an 'https' at the start of the address). For example: applying for an insurance product, finance or simply requesting a call back.

Tracking Cookies

We may also collect information about your visit to our websites, based on your browsing activities on our websites. This information may include the pages you browse and the products and services viewed or purchased as an example. This helps us to better manage and develop our offering and to provide you with better products and services tailored to your individual interests and needs. We may use this information to measure the entry and exit points of visitors to the site and respective numbers of visitors to various pages and sections of the site and details of click actions performed.

Cookies may also be used to provide you with information or offers from Marmalade and/or third parties that may be of interest to you.

Non-essential Cookies

These cookies are usually supplied by our business partners and help us to filter out irrelevant messages or pop-ups and to make sure that we only send you information that's interesting and relevant to you. We also use some non-essential cookies for analytical purposes.

Third party cookies

We use third-party application service providers to perform some tracking functions. These companies may use cookie-based information (this does not including your name, address, email address or telephone number) about your visits to our websites in order to measure advertising effectiveness and your use of our websites to improve service.

Marketing Cookies

These cookies help us tailor the advertisements you see on third party sites by understanding what interests you on our sites, such as the pages you view. We don’t combine this information with other personal information you provide us with.

Embedded content

We sometimes embed photos, video and other content from websites such as Twitter and YouTube. As a result, when you visit a page with content embedded from, for example, Twitter and YouTube, you may be presented with cookies from these websites. The Marmalade websites can carry embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. Marmalade does not control the dissemination of these cookies. You should check the relevant third party website for more information about these.

Live chat service

Our websites may use third party web chat services which use cookies and JavaScript which are files stored on your computer enabling web chat providers to collect data and monitor your browsing activities on our websites. They may disclose information of this nature in aggregate form to other third parties for measurement and analysis. Our operations staff may also be able to monitor your real-time browsing on our websites.

You can accept or block cookies

By using our websites you agree that we can place both essential and non-essential cookies on your device.

You can block any cookies from any website through your browser settings. If you share the use of a computer, accepting or rejecting the use of cookies will affect all users of that computer.

Cookie Name Cookie Provider Purpose
PHPSESSID Marmalade A unique identifier used by our server to identify users and provide a better website experience, this cookie does not collect personal data about our website visitors.
partner Marmalade This cookie allows us to identify customers who have been referred to us by a Marmalade partner website.
wam_policy Marmalade This cookie indicates that our cookie message has been displayed to website users.
WAM_GUID Marmalade This cookie enables us to track if a 3rd party has referred a user to us.
WAM_QQ_LDI_v3 Marmalade This cookie enables us to retrieve your Learner Driver Quick Quote.
WAM_QQ_NDI Marmalade This cookies enables us to retrieve your New Driver Quick Quote.
WAM_QQ_SDI Marmalade This cookie enables us to retrieve your Student Driver Quick Quote.
WAM_QQ_FDI Marmalade This cookies enables us to retrieve your Family Driver Quick Quote.
wamNdiParentsQQ Marmalade This cookies enables us to track your Family Driver Quick Quote.
WCFY Marmalade This cookie enables us to perform a Cars For Young Drivers Quote.
Google Analytics Google Analytics tracking which helps us distinguish users and create meaningful reports about our site visitors and their behaviour and journey on our website.
collect Google Analytics Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.
Google Analytics This set of cookies helps us to determine which domain to measure and to distinguish unique users. It also allows us to identify the source of our website traffic and determine the start and end of a session and the number of previous visits. We use this information to produce useful reports that allow us to develop a better customer experience.
Google Analytics These cookies allow us to perform Google Analytics-powered experiments. They determine the inclusion and expiry of a user into these experiments.
_gaexp Google Optimize 360 Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.
Google Doubleclick Google's DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. You can choose to turn these cookies off by visiting here:
ads/ga-audiences Google Adwords Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
_dc_gtm_UA-38412101-1 Google Tag Manager Used by Google Tag Manager to control the loading of a Google Analytics script tag.
da_sid Decibel Insight Contains the unique ID of the session (or visit). This cookie is not used if the name of an existing website session cookie is configured.
da_lid Decibel Insight Contains the unique ID of the lead.
Decibel Insight Used to collect data on a users session/visit to the website. This data is used to report a visitors behaviour while navigating through the website. This allows us to improve our user experience on the website.
Tag4ARM All Response Media Ltd We use the Tag4ARM to measure site visits and conversions and overlay this with offline advertising to measure the impact of the media.
Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
__cfduid Cloudflare Used to identify individual users behind a shared IP address and apply security settings on a per-client basis. The cookie allows us to identify that client and not challenge them again. It does not correspond to any user ID in your web application, and does not store any personally identifiable information.
intercom-id-akczehk9 Intercom This cookie is used by Intercom as a session so that users can continue a chat as they move through the site.
sc_at Snapchat We use these cookies to deliver advertisements, to make them more relevant and meaningful to consumers, and to track the efficiency of our advertising campaigns, both on our services and on other websites or mobile apps.
Bing These cookies are used by Microsoft advertising to anonymously identify user sessions to help us measure the effectiveness of our marketing campaigns