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the results

We tracked the driving styles of 261 of our drivers using black box technology. You can see whether our findings matched what the public think makes a great driver below.

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driving style vs lifestyle

The first thing we can reveal is there is indeed a correlation between lifestyle choices and driving ability. And while some of the stats may not come as a huge surprise – drum n bass drivers being the most reckless vs classical music listeners as the least reckless, for example – there were some unexpected results.

When you built your avatar you will have got a score out of 25 based on 7 categories. The higher the score, the more reckless the driver – see how the answers ranked below!

Safest vs Reckless

are the general public correct?

In a word, no.

The good news is over a half of the population didn’t select lifestyle choice as influencing driving ability* – meaning less people seem to stereotype than you might think. And those that did think lifestyle choices affected driving style may be quite surprised to see the results when compared to real driving data!


Nearly half of those (48%) that thought the way you dress affects the way you drive chose smart dressers to be safer – the complete opposite to what our telematics survey found! Why not check out what Britain thinks your style says about your driving:


This was the clearest stereotype buster! Of those that thought hobbies affected driving style, not only did 52% think gamers were the most reckless drivers, but 65% thought readers were the safest. But according to our telematics data, gamers were some of the safest and readers were the riskiest!


This is the only one of the three we put to the nation that actually has an impact on insurance premiums – and we found the public to be spot on with a couple of these, by selecting those that work in Science & Engineering and Arts & Services as some of the safest drivers.

But where they went wrong, and to the discredit of young drivers; a whopping 44% of those that made a choice thought jobseekers or students would represent the most reckless on the road. Shocking!

* For the questions around whether clothing, job type or hobbies made a safe or reckless driver, those that answered “I don’t think this lifestyle choice are at all indicative of that type of driver” ranged from a low of 53% to a high of 62%.

the conclusion?

Quite simply, stereotyping just doesn’t make sense!

At Marmalade we want young drivers to embrace their interests and would be as happy insuring what is technically supposed to be our most reckless driver as we would the safest:

But here’s the twist, the final question we wanted to answer is whether young should be stereotyped?

Of course that answer is no but (somewhat alarmingly) the age group guiltiest of stereotyping is 18-24 year olds: young drivers themselves!

When asked to select how they assess how safe a driver is, the public were offered the option to choose “I never assess how safe a driver is using any factors”. Here 38% of over 50s said they wouldn’t choose any factor, compared to just 16% of 18-24s. Put another way, young drivers are more than twice as likely to stereotype as the over 50s!

Similarly, 15% of young drivers would base the safety of a driver on their lifestyle choices, such as clothing, music and hobbies, versus just 5% of over 50s. Who’d have thought it?

And the big one – are young people stereotyped by their age?

This was perhaps the most unexpected result. 35% of 18-24 year olds said age was a factor when it comes to reckless driving versus 23% of over 50s.

what it means

Yes, stereotyping is widespread among all age groups and demographics. But the surprising truth is that more than any other group, young people are most likely to judge drivers – essentially they are stereotyping themselves.

The opportunity is there for young drivers to embrace their lifestyle choices without fear of being stereotyped by older and more experienced drivers.

But as we said at the end of our quiz, stereotyping does not have to start with you.

We’ve interviewed a number of influential young people to gauge their reaction to the campaign. They all agreed that this showed the older generation are behind young drivers – who should have the confidence to embrace their individuality!

You can read more from our influencers
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