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Stereotypes

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so what’s it all about?

Apart from being in with a chance of winning a new Vauxhall Corsa, there's a pretty important message hidden within our STEREO-types campaign and, if we're honest, it even took us a little by surprise (you'll see why on our results page).

But first, why the campaign? The simple purpose is to buck the trend of how the public perceive young drivers. Whether we like it or not, we're constantly told about reckless young drivers in the news. Marmalade is a specialist car insurer for young drivers – and we know differently!

Not only do we believe that our black box insurance policies can make young drivers the safest on the road. We also want to disprove the stereotypes being applied to young drivers and young people in general. Every new driver has the potential to be a great driver.

And, that's what the STEREO-types campaign is all about.

Campaign results

We have separated fact from fiction when it comes to stereotyping, with some surprising results...

view results

Black Box Insurance Guide

Black box technology is a lot less invasive than the public realise. We bust a load of myths about black boxes in our dedicated guide...

find out more

What Young People Say

We let influential young people have a say on our campaign. Find out their advice on overcoming stereotyping here…

click here

what’s in a name?

Not only do we hear negative press about young drivers but also stereotypical assumptions made of lifestyle choices. These take a number of forms – fashion, hobbies – even holiday preferences. But perhaps one of the most important to people is taste in music – a flag by which most of us can pin ourselves to.

That’s why we themed our quiz around a car stereo and how the campaign got its name.

our goal

You can go straight to the results of the campaign if you click here.

If you’re curious to know our goals of the campaign, read on...

There were three questions we wanted answers to:

  1. Is there a correlation between lifestyle choices and driving ability?
  2. Are the public’s perceptions of what makes a good driver correct?
  3. Are young drivers actually stereotyped?

We’ve answered 3 of these questions through the campaign so far, and once the quiz is over, we’ll also have an idea of which age group feels more stereotyped and by what.

how it works

So how do you find out if lifestyle choices affect driving ability?

Well, in the first research of its kind, we used telematics – the black box technology in the car that reveals information on the way you drive.

To find out exactly how this works, you can visit our Black Box Insurance Guide for Young Drivers.

For this one-off experiment we asked 261 of our customers questions about music taste preferences, as well as their jobs, where they preferred to go on holiday, the clothes they liked to wear and even their favourite snacks.

Using their telematics data, we then reviewed their average driving score over a period of 3 months to see which of these drivers were the safest on the road.

Finally, we commissioned a YouGov survey to ask the nation what they thought made a safe driver and compared the results to our own telematics findings.

Find out more

Campaign results

We have separated fact from fiction when it comes to stereotyping, with some surprising results...

view results

Black Box Insurance Guide

Black box technology is a lot less invasive than the public realise. We bust a load of myths about black boxes in our dedicated guide...

find out more

What Our Young Influencers Say

We let influential young people have a say on our campaign. Find out their advice on overcoming stereotyping here...

click here