A poll amongst Marmalade’s customers, young drivers between the ages of 17 and 25, found that of those planning to drive to watch a World Cup match, nearly all, 97%, will not be drinking alcohol.
The confidential survey, which questioned 1,244 young drivers about their plans around the World Cup, revealed that support is strong for the national side with the majority, 86%, of respondents planning to watch the matches. Those heading out are divided between the pub, 31%, and a friend’s house, 34%.
Marmalade’s research also found that 42% of young drivers are planning to drive themselves to see the games whilst 37% will be getting a lift. From those being driven, nearly a third (33%) will be passengers of a friend under 25 and almost double that (63%) will be driven by a relative over the age of 25. However, when asked if their driver is likely to have a drink, the answer was still a resounding no – with 94% stating that they do not expect their driver to have an alcoholic drink.
Crispin Moger, CEO at Marmalade said: “Young drivers attract a lot of bad press so it is heartening to see these results which confirm our belief that many young drivers have a sensible attitude towards driving. We work closely with our customers to encourage safety behind the wheel, offering a range of telematics-based insurance policies that enable them to get on the road, safely, for less. We’re hoping that by the end of this World Cup, we’ll have more than young people’s safe driving to celebrate!”