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We are a rapidly expanding entrepreneurial business, proud to be the champions for young drivers by offering them innovative insurance solutions for every step of their driving journey! With our continued growth we are looking to further develop and optimise our customer communication, retention and loyalty programmes, to increase sales, and ultimately the length of time our young drivers stay as customers.
That's why we are looking for an enthusiastic and proactive Senior CRM Executive to join our growing team. This is an exciting opportunity shape and develop Marmalade's campaign management and planning to improve conversion of prospective customers and increase retention of customers. These campaigns would be predominantly email to begin with, but we see the potential to extend this to SMS and Direct Marketing.
You will work closely with the Brand Manager and Digital team to plan, develop and deliver an engaging and effective CRM programme. Responsibilities will include: