Digital Marketing Executive

Location
Peterborough, Cambridgeshire
Salary
Competitive
Job Start Date:
ASAP
Job Type:
Permanent
Hours of Work:
Full Time

Description

About the Role

This is an exciting role at the forefront of the business, we are looking for someone with a clear passion for Digital Marketing to join our dynamic and growing Marketing team. Reporting into the Digital Marketing Manager, you will work closely with our digital agency to deliver our digital strategy and business goals.

The successful candidate will receive internal training and be working alongside a top digital agency to improve their overall digital expertise.

Key Role and Responsibilities

  • Daily verbal and written communication to our digital agencies to deliver our paid search strategies on time and within budgets
  • Reviewing Google Analytics to evaluate the effectiveness of our online acquisition channels (PPC, Display Advertising and Paid Social Media) and to be able to communicate the story behind the data
  • Reporting back to the Digital Marketing Manager and wider team with key performance insights
  • Creating briefs for new strategies or design to share with the wider marketing team and agency
  • Being at the forefront of all new Digital technologies and helping to implementing new channel strategies.

Technical skills and experience

Essential

  • Excellent verbal and written communication skills
  • Excellent organisational skills
  • Strong Microsoft Excel & Presentation Skills
  • An understanding of Digital channels (PPC, SEO, Display and Paid Social)

Desirable

  • Experience working with Google Analytics
  • Experience of DoubleClick and Tag Manager
  • Experience working with Google Adwords and paid social media platforms
  • Experience working with or within a digital agency
  • Experience working with a paid search budget
  • Google Adwords / Analytics certificates

Personal skills and qualities

  • Passionate about Digital Marketing
  • A desire to learn
  • Ability to perform under pressure and work to tight deadlines
  • Must be strong on attention to detail
  • Highly motivated with a 'can do' attitude
  • Have excellent communication skills
  • Work well as both individually and as part of a team

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