Marmalade, providers of young person’s driving insurance, has been recognised as one of the most popular brands for 18-24 year olds, securing a place in the Youth 100 report for first time this year.
The report, which studies the UK’s top brands is compiled from over 3000 18-24 year olds and gives a strong indication of which brands are most popular amongst young people and why.
The Youth 100 Survey was launched in 2012 and resulted in a large body of research, never compiled before amongst 18-24 year olds. Last year the survey results concluded that Domino’s pizza was the most popular fast food chain, whilst unsurprisingly Coca-Cola scored highest on the non-alcoholic drinks section of the survey. Last year only two financial services brands made the top 100 and the travel and living section saw National Rail top the list.
Crispin Moger, CEO of Marmalade, says: “The Youth 100 survey is a big deal as it reaches out to thousands of young consumers and it’s unique in talking to only 18-24 year olds. It’s great to be part of the report, and finding out we have been placed in the top 100 brands shows how far Marmalade has come in the past few years.
“At Marmalade we pride ourselves on being champions of young people and we’ve recently launched our Brand Ambassador Programme where our selected Ambassadors will be creating blogs, video diaries and attending events to talk about their own experiences as young drivers and using the black box technology.”