This is an exciting role that offers the opportunity to learn and develop skills in a variety of marketing disciplines whilst specialising in content and SEO. We are looking for someone with SEO experience, a passion for Marketing and a desire to develop a career in the field.

Reporting to the Brand Manager, you will be a key component in researching and delivering our SEO & Content strategy. The main objective of the role will be to improve our search visibility through content marketing and SEO, both for product-related terms, but also general interest terms aimed at learner/young drivers, and their parents, to support our top-of-funnel marketing.

• Implementing SEO plans to increase relevant site traffic for both our product sales pages and top-of-funnel content.
• Planning and executing content updates to the website, ensuring all content is optimised for SEO, using detailed keyword/topic research and SEO best practices.
• Implementing technical SEO updates on our website CMS, and briefing the IT team on more complex technical updates.
• Use data, and analytics tools to analyse and measure performance and effectiveness of content and campaigns making recommendations for improvement and/or future strategy.
• Provide support with content audits and analysis to determine recommendations that will improve overall website performance and key metrics (such as bounce rate, time on page, conversion to quote, etc). Testing and implementation of said recommendations.
• Creating and presenting reports on SEO/Content activities and performance.
• Work closely with the Brand, PR and Digital teams to plan and deliver engaging and effective content to support campaign activity.
• Keep website messaging up to date with product, data and compliance changes.

• ​​​​​​Strong copywriting and verbal communication skills
• Good understanding of SEO
• Experience with GoogleAnalytics and an ability to analyse data effectively
• Ability to liaise and build relationships at all levels, within the business and with 3rd parties
• Confident in usage of Word, Excel, PowerPoint, Outlook
• Educated to A Level, or equivalent

It would be a bonus if you also had the following experience:

• A good understanding of digital media channels - such as social media, display, Google search
• Experience using SEO tools such as SEMrush, Screaming Frog, Moz, etc.
• Experience within insurance or financial services
• Experience using a website CMS such as Wordpress or Drupal
• Relevant degree

• Good communicator - both verbally and written
• Highly motivated with a "can-do" attitude
• Ability to engage with external businesses and departments across the business
• Ability to work under pressure and to tight deadlines
• Efficient with excellent attention to detail
• Flexible and adaptable working approach to meet needs of this dynamic business.
• Work well as both individually and as part of a team.

Flexible, hybrid working is available for this role, with a requirement to be in the office up to 2 days per week.