Working alongside our Digital Marketing Manager, we are looking for an energetic and intuitive Brand and Content Manager with demonstrable leadership and communication skills for our market leading insurance brand. As well as brand management experience, the role requires strong website content, SEO and copywriting skills alongside planning and PR communications.

The role requires a ‘can do’ and flexible approach as you will be required to manage a diverse range of marketing initiatives and projects, interfacing directly with the senior stakeholders in the business. You are expected to produce website content for a variety of functions; SEO, engagement, customer communications and product definitions, ensuring integration with the digital marketing strategy where appropriate.

You will increase Marmalade’s brand awareness through a variety of PR, partnerships and digital campaigns to ensure Marmalade remains the UK’s leading name in the young driver insurance market. The Brand and Content Manager role will have responsibility for a team of three: two marketing executives and a graphic/digital designer.

• Leading brand campaigns to increase brand awareness across all customer demographics.
• Planning, managing and content creation across the website and all on and offline advertising channels.
• Responsible for SEO content with a view of increasing search positions.  
• Managing our Digital PR agency to support the SEO content. 
• Managing all email campaigns and customer communications.
• Responsible for tone of voice and brand look and feel.
• Owning 3rd party relationships and managing brand partners.
• Ensure all content, advertising and communications are compliant.
• Supporting the wider business on development projects, operations departments and other business channels.

• This role requires a balance of planning, copywriting, SEO and creative thinking.
• Experience of developing a strong brand presence in a very competitive industry. 
• Working in a fast-paced dynamic environment and who can adapt to change quickly.
• Strong leadership is required to successfully manage agencies and developing team members.
• Working collaboratively with other teams to successfully deliver projects within targets. 
• Ideally with experience within the insurance industry but not essential.
• Experience using CMS, CRM and email platforms.  
• Budget management.
• Relevant CIM qualifications
• Presentation and Microsoft Office skills

Flexible, hybrid working is available for this role, with a requirement to be in the office 1 or 2 days per week.